EyeCare Partners

Anthem

EyeCare Partner

Unifying two siloed services through branding.

The Problem

EyeCare Partners needed help uniting  two services under one brand.

The Story

We gave them a rudder, showing them they weren’t two separate services–they were the best of both.

The Results

Marketing language has infiltrated boardrooms with executives using it to talk about ONE internal brand.

A line has two sides.