Pedialyte®
Our Heroes
Hydrate like our Heroes
The Problem
At the height of the pandemic, the Pedialyte® brand team had an urgent need to position their product as a rehydration solution for adults.
The Story
Abbott looked to Norton to develop high impact creative that would drive the need for advanced hydration among adults and health care workers, while expanding household penetration and long-term repeat purchases. In just two months, the “Our Heroes” campaign was born.
The Results
- We took an agile approach to kickstart creative and mobilized five creative teams over a weekend to bring seven concepts forward. Two months later the final piece aired nationwide.
- Developed an effective campaign that increased brand awareness and highlighted Pedialyte®’s important role in adult rehydration.