Pedialyte®

Rip. Sip. Hydrate.

Pedialyte

The Problem

With shortages on plastic bottles, Abbott Nutrition needed to shift quickly to promoting its less packaging-intensive powder packs.

The Story

“Rip. Sip. Hydrate.” television ads highlighted the portable power of Pedialyte® Sport, Pedialyte® Advanced Care and Pedialyte® with Immune Support, showcasing a series of vignettes where time and efficacy were of the essence.

The Results

  • Best performing TV spot in brand’s history
  • Developed an effective ad campaign that still runs on television today
  • Increased brand awareness 
  • 25% increase in sachet sales in the last 12 months after campaign debut
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Incorporate the obstacle
into the race.

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