As the marketing agency for our long-time clients Alcon, we wouldn’t be doing our due diligence if we didn’t take the time to encourage everyone to prioritize their eye health this month.[…]
Aristotle called the source for all movement the Prime Mover. Creatively, Sue is ours. Our agency founder began her career on the client side of the business, but moved to the agency side to pursue the more creative side of advertising. Sue enjoys walks through plants (the manufacturing kind) and believes great advertising can often be created “from the details nobody’s discovered yet.” She also believes the Rolling Stones are the greatest rock band ever.
Whether it’s dissecting a business issue for a Fortune 50 client, or the flavor profile of a Bordeaux blend, Mike has never shied away from complexity. This New England transplant holds an M.B.A. from Wake Forest University School of Business and a B.B.A. in Finance from George Washington University. He’s an expert in category management across industries and a connoisseur of fine cars. Simply put, you can take the man out of Boston, as long as he’s in an Audi.
An aficionado of great food, wine and art, Anthony prefers a sense of order in his designs and his personal life. Whether it’s print, broadcast or interactive, he loves melding art and design to inspire a reaction. Living with two professional singers (wife and daughter), Anthony describes his current life as “diva-esque.” This Chicago native has a simple work philosophy: Never, ever leave anything undone.
What do you get when you mix musical talent, an entrepreneurial spirit and a passion for bringing brands to life? Mark. Prior to joining Norton, Mark founded Lure Music where he built a client base that included Altoids, Dove, Johnnie Walker, Miller Coors Brewing, Kellogg’s and Kraft. From composition and broadcast production to digital sound design, he’s heard it all. And in the process, this doting father of two has developed perfect pitch for brand messages that just sound right.
Some people build skyscrapers. Some build roads. Ever since graduating from Arizona State University with a B.S. in Economics, Kirsten has been busy building strong bridges for major brands that span the globe. She’s been our go-to on clients like Alcon, CIBA VISION, James Hardie Building Products, Mars Botanical and more. In her precious little time off, Kirsten loves to shop—particularly for shoes—and travel—especially to warm, exotic places with limited cell phone access.
Amy drew inspiration for a life in art from a colorful mix of comic strips and album covers. And like a true artist, she outdoes Elton John when it comes to matching her endless collection of eyeglasses to fit her outfit and mood. Originally hailing from the Motor City, Amy studied Advertising at Michigan State University and eventually headed for Chicago in pursuit of digital opportunities. She developed integrated marketing campaigns for Jim Beam Brands, Ford Automotive, Terlato Wines and Harrah’s Entertainment before landing at Norton, where she continues to spread her enthusiasm for blazing new creative trails and making clients look like rock stars. When not at work, she’s playing with fire in her backyard studio or hanging with her husband and two French bulldogs.
A well-rounded academic resume is the foundation of Karl’s Business Management skill. He holds a Political Science degree, an MBA and a Masters in marketing. Between degrees, he spent some time living in the Dominican Republic, where he taught English and appreciated the local selection of Caribbean rum. Karl enjoys tennis, volleyball, traveling and being a generally on-the-go person. And while his poly-sci days are largely behind him, Karl remains a news junkie and a devoted follower of politics.
Brian developed an interest in writing at a very early age, when his Mad Men-era Uncle Fred told stories about penning jingles and imagining product mascots as they cruised cross-town in his vintage Mustang convertible. Fred was the epitome of cool, complete with Lucky Strike cigarettes, and golf clubs at the ready. Today, Brian skips the smokes (and the links), but continues in Fred’s footsteps, bringing all manner of brands to life with the written word.
With a successful artist for a father, the apple didn’t fall far from the tree. Scott’s early creativity developed into a passion for photography, which he studied, along with Design, at Columbia College in Chicago. He freelanced as a photographer before honing his design chops, doing high-end retouching and a little of everything, at leading production studios around the city. For years, Scott enhanced the image of big-time advertisers like P&G, Miller/Coors and Kraft. When not doing the same for Norton’s clients, Scott has been known to take his camera and plunge into underwater lava tubes off Maui, dive with sharks around Australia’s Great Barrier Reef and rip one of Richard Petty’s race cars around the Milwaukee Mile in a pedal-to-the-metal adrenaline rush. Scott doubles as a devoted, suburban family guy with a wife and two daughters.
Nobody has ever referred to Justin as the Tarantino of marketing writers, but that doesn’t mean it’s not true. Drawing on a lifetime of far-flung influences, this Illinois native has applied his affinity for wordsmithing to pharma campaigns for the likes of Genzyme, Novartis and GlaxoSmithKline. A love of music, a literary flair and the spirit of an outdoorsman have all contributed to Justin’s inventive creative mindset, enabling him to produce clear, compelling stories for Norton’s brands. He really wanted to end his bio with a Pulp Fiction quote, but the good ones were all profanity-ridden.
John is an old-school kind of guy. He rocks an extensive VHS collection with a working VHS player. He also drives an ’86 Ford Station Wagon, in all its wood-paneled glory (for those keeping track at home, that makes the car older than the man himself). While his possessions may be slightly out-of-date, John brings fresh, new ideas to Norton’s creative team. He boasts a diverse copywriting background, with experience in CPG, food & beverage, healthcare, and even professional sports. As a Senior Copywriter at Norton, he lends his verbal skills to all manner of brand strategies, international campaigns, and cutting-edge digital tactics. Not bad for an old-school guy. And speaking of “old,” John is the oldest of nine siblings. Nine.
Danielle always enjoyed penning short stories while growing up and majored in Creative Writing and Communications at the University of Wisconsin. Broadening her Badger State roots, she studied in Sydney, Australia for six months. Danielle showed no fear of sharks as she went scuba diving in the Great Barrier Reef and interned at an ad agency. Honing her craft at agencies a little closer to home in Madison, she pumped new life into Wisconsin’s vital resources while working on several dairy and beer accounts. Danielle realized her dream of moving to Chicago when her work caught our eye and her fiancé landed a job here, too. They bring two dogs, two cats and a hard-core passion for 2-on-2 Rocket League (look it up) to their new hometown. And Danielle brings to Norton a rare talent for bringing out the best in a brand’s personality.
Jonny has been soaking up everything he could about graphic design since middle school. Once his brother gave him a copy of Photoshop at age 13, Jonny was off and running all the way to Creative Center Arts College in Omaha. At CCAC, students are fully immersed in the day-to-day operations of an actual advertising agency. Jonny emerged with a Top 5 portfolio and a hunger to continue learning more about the expanding potential for artistry in the digital space. So, he jumped from a small shop in Iowa to bigger Chicago agencies on a mission to keep up with the technology by taking on new projects and pushing the envelope. Norton appreciates his drive, his enthusiasm and his proven track record of successful digital campaigns. Other artists fuel and stretch Jonny’s imagination as he dives into music festivals, Monterrey Rayados futbol matches and…wait for it…Wrestlemania!
From constructing homemade birthday cards to scrapbooking and storytelling, Erin is your go-to girl on crafty creative projects. Originally from western New York, this art directing East Coast transplant creates powerful designs with strong meaning. Erin brings her creative eye to Norton, designing campaigns for everything from pharma and medical to building products. After hours, you’ll find her at the gym, putting in miles on the treadmill, or at home hanging with a different Miles – her cuddly Pitbull-Labrador mix.
True to his Cinncy roots, Sam is a rabid Reds and Bengals fan. And as they say in sports, he has a great motor. Keeping up with the ever-changing digital landscape, he translates his print layout chops onto digital platforms. He’s crafted integrated campaigns for automotive, beverage and casino gaming brands. But can the virtual world keep up with Sam? In the past few months, he’s run his first Half Marathon, tied the knot, bought a condo unit and joined Norton. Of course, he did all the design work for the wedding invitations. Now, with his brilliant eye brightening Norton’s accounts, we expect our clients will be living happily ever after.
It’s not your average American story: woman studies English Literature at Knox College, heads to the Chicago Stockyards and kicks off her career in the meat business. But there’s nothing average about Alana. She was soon off to Northwestern’s graduate IMC program where she developed a passion for consumer engagement. A passion she balances with yoga, brewing and bottling her own beer, skiing and hiking America’s national parks. Her career trail led to managing an in-house marketing team with Chicago Meat Authority before jumping to Foodmix Marketing Communications. While working in client services and business development, Alana decided she wanted to get to the bottom of why people think the way they do and leverage that insight building brands. Upon hearing that, Norton decided she was just the person to distill our clients’ needs into strategic insights and guide our brand and product campaigns. And to brew our beer for happy hour.
Raised in Southern California, Alexis broke the mold and spent way more time in speed-reading classes than surfing. She also summered with extended family in Chicago and enrolled at Loyola University. While there, a small ad agency with an office in her residential complex shot a commercial in Alexis’ unit. So, keeping an exceptionally clean apartment led to meeting an ad guy who offered her a part-time job upon discovering she was a Communications major. Only in America. Being a classic over-achiever, Alexis outgrew the small shop and spent the next 10 years rapidly ascending the client services ladder at a couple digital-based agencies – where she worked on Hospitality & Entertainment, Automotive and Home Appliance accounts. Now, we’re lucky to have Alexis fostering James Hardie client relations with her warmth and a wit as quick as her reading speed. Through it all she’s retained her California cool, getting married recently at Frank Sinatra’s hipster retreat in Palm Springs.
Having grown up in Germany with four German Shepherds, it’s no surprise that Juliane loves dogs (as a child, she was a champion dog trainer!). With her champion training skills, her degree in Marketing and a background in Management, Economics and English, Juliane seamlessly transitioned into account management. She started as an intern at Serviceplan during University and moved steadily up to a Senior Account Executive, managing multiple accounts including the German Federal Ministry of Defense, the German Federal Pension Fund, Stabilo and Mattress Firm. Juliane brings her vast experience to Norton, and since she couldn’t bring her own dog, Spike, to the States when she moved from Berlin, she gets her dog fix by volunteering every weekend at the Anti-Cruelty Society.
Allie has never been one to shy away from a challenge. At 7-years-old, this Midwest native told her parents she wanted to join a swim team. It was no easy task with the grueling early morning practices and hikes through the snow to get to the pool. But that didn’t stop Allie. She continued to swim competitively through all four years at Butler University while pursuing dual degrees in Marketing and Management Information Systems. Allie returns to Norton, having interned in Account Service a few summers ago, with her perseverance in tow and ready to continue the outstanding work she started.
This Reality TV junkie loves the escapism of Love After Lockup and Below Deck and traveling to far-off spots like Patagonia, Prague and Cape Town, where she fulfilled her lifelong dream of cage-diving with Great White Sharks. But these powerful creatures couldn’t drag her away from Chicagoland, where she was born, raised and attended DePaul University to study PR and Advertising. Over the past decade she’s gained deep experience in social media activation and placement working at Chicago agencies on Boeing, the University of Michigan and Hospitality & Entertainment campaigns. Norton is pleased that Elise will now be bringing her talents to our clients’ accounts. She also brings us one step closer to joining the agency kickboxing league.
Julie is truly a fitness nut. This workout fiend is a runner who practices pilates, windsurfs when she can and is a certified scuba diver. As a senior account supervisor, she dives into every project with her active spirit in tow – steering campaigns around speedbumps and over the gnarliest waves. She’s worked at agencies big and small, creating campaigns for Sears, Ulta Beauty and Citigroup. When she’s not working (or working out), she’s prepping for her next vacation, where all she needs is a beach, a book and a great spot to wine and dine.
From camping with her family to cheering on her kids at their gymnastics meets and baseball games to shoveling snow – Silvia jumps at every opportunity to embrace the great outdoors. This active artist not only loves being outside, she creates campaigns by thinking outside the box. She brings her experiences designing in the fields of publishing and healthcare to Norton where she crafts campaigns that continue to expand the creative boundaries. When indoors, Silvia’s sketching out new designs while listening to her favorite music – country.
We had a tough time coming up with a title for PJ. The fact is, nobody wears as many hats for Norton as PJ, whose full first name is (sorry, we promised not to tell). As might be expected from a multi-tasker, PJ has multiple interests as well, including fine art, photography, cooking the world’s greatest barbequed pork and playing the blues guitar. Howlin’ Wolf, preferred.
With a last name pronounced like “bear” it’s only fitting that Ryan is a lifelong Chicago Cubs fan. Ryan not only attends Cubs games, he also plays in a softball league once a week to keep his own skills sharp, and he’s the proud papa bear to his own little cub, Oliver. As a senior production artist and supervisor, Ryan has managed teams of PAs and refined campaigns for clients ranging from Kraft and Corona to Motorola and SC Johnson. After rounding the bases at 141 Worldwide, Ogilvy and RPM Advertising, Ryan returns home to Norton, ready to swing for the fences on every campaign.
Michele grew up on a ranch in Northern California, where her family instilled a love for horses, 49ers and Giants. She combined her love for sports with her writing chops at the University of Nevada, Reno before pursuing a career in Sports Journalism. After becoming an editor at the Fort Worth Star-Telegraph and doing “everything you can do in journalism except throw the paper on people’s lawns”, she earned an MBA and made her mark polishing corporate images and boosting bottom lines. Shortly after moving back to the family farm, where she spends her weekends riding horses in the Cali mountains and gathering cattle, Norton talked her into working full time to help navigate our clients’ asset archives. Michele will split time between her ranch house office and the Chicago penthouse office.
Ivan learned the fine art of organization as a three-sport high school athlete who strived to excel in his studies. At DePaul University, he studied accounting and interned at an ad agency. After rubbing elbows with Mad Men and Women, he switched majors knowing he’d be more inspired facilitating every facet of the creative process and earned his Project Management Professional certification at Northwestern University. Six years into working at a Chicago agency on ComEd, Illinois Lottery and Blue Cross/Blue Shield, Ivan jumped at the chance to join Norton and supervise cutting-edge project management programs. In his free time, Ivan enjoys globetrotting with his fiancée scouting out spots for their honeymoon.
Meticulous, energetic and smart are three vital traits for any manager, and Kristin brings all that to our office, and more. Born in Chicago, she moved to Northern California at an early age and stuck around the Golden State majoring in Communications with a Music Minor at Dominican University. After helping a Sonoma winery with marketing part-time while a full-time Program Coordinator at an egg-donor agency, she returned to Chicago and continued her good, Catholic education at DePaul University. While pursuing a PhD in Sociology, she got married and is still busy raising a family of two young kids, two dogs and one cat. Kristin returned to the workforce in an administrative position with the Chicago Archdiocese, but is following a new calling at Norton much to our delight. She brings a unique set of skills that include accounting, project management, fencing, singing, wine-tasting and a passion for efficient organization.
In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.
In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. […]