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LATEST NEWS

A ROSE BY ANY OTHER NAME MIGHT NOT SELL IN TODAY’S MARKET

A ROSE BY ANY OTHER NAME MIGHT NOT SELL IN TODAY’S MARKET

In Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success. […]
ROBOT OVERLORDS: PREPARE FOR THE CHATBOT INVASION

ROBOT OVERLORDS: PREPARE FOR THE CHATBOT INVASION

In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot. No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. […]
SNAPCHAT SPECTACLES JUST MIGHT BE CRAZY ENOUGH TO WORK

SNAPCHAT SPECTACLES JUST MIGHT BE CRAZY ENOUGH TO WORK

Remember Google Glass? It was the next big thing that never quite happened. But Snapchat is betting that there’s still a market for this type of wearable technology, and they just might cash in come 2017. […]

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