by Bob Foster | Sep 4, 2025
Helping Opthalmologists see the light. When Alcon improved upon its own #1 trifocal intraocular lens (IOL) for cataract surgery, we were met with a challenge. How could we convince ophthalmic surgeons that the new Alcon IOL was indeed an improvement, without...
by Bob Foster | Sep 4, 2025
When it’s time to heal, it’s time for Juven. Abbott consumers and their healthcare providers lacked awareness of Juven, a powder nutrition for wound healing that can be mixed into a drink or a shake. Living with wounds keeps people from doing what they...
by razorkode | Mar 6, 2025
A win for families worried about child growth milestones. Our Abbott client presented us with a challenging situation: Deliver a TV spot that tells a heartwarming story about helping children grow, without showing measurable growth. Our strategy steered us toward the...
by razorkode | Mar 6, 2025
The dawn of a fresh new lens: Launching Alcon’s newest innovation. When Alcon realized there was a need to fit patients for whom daily disposable lenses were not an option, they created PRECISION7® for the reusable contact lens space. To launch this innovative...
by razorkode | Oct 4, 2024
Helping athletes find hydration that works as hard as they do. Many athletes perceive Pedialyte® as something specifically designed for kids who are sick, and default to the sports drinks ”everyone else” turns to. This Norton Agency TV spot was designed to convey that...
