Freshlook® Color Contact Lens Campaign
This campaign gave us the opportunity to execute some glamorous, fashion-inspired tactics. After all, color contact lenses are a beauty product. When Alcon challenged us to elevate the FreshLook® brand, we wanted to achieve a stylish aesthetic that would appeal to women who want to change their look.
We positioned FreshLook® color contact lenses as an alternative to typical beauty products. The campaign imagery features models with “before and after” eyes, showing how the contact lenses can help subtly change one’s appearance. We created a colorful graphic to suggest vibrancy and excitement, thereby inviting the target demographic to achieve confidence, to express themselves, and to take control of how the world sees them.