ALCON WATERINNOVATIONS™

ALCON WATERINNOVATIONS™

Creating a portfolio brand that makes waves. Alcon called on us to create a unifying, signature brand and communication platform for their entire contact lens portfolio. We led them to water. Eye Care Professionals already equated Alcon contact lenses with...
BD PUREWICK™

BD PUREWICK™

Giving users and caregivers more quality time through uninterrupted sleep. Becton Dickinson approached Norton wanting to refresh their PureWick™ Female DTC campaign. The challenge: how do we explain this innovative way to manage urinary incontinence at home, while...