
A ROSE BY ANY OTHER NAME MIGHT NOT SELL IN TODAY’S MARKET
January 18th, 2017 Posted by Norton Agency Advertising, Capabilities, Creative, Strategy No Comment yetIn Shakespeare’s Romeo and Juliet, the question is asked, “What’s in a name?” And as much as the Bard had a point that a name is just a name when it comes to overcoming family feuds, marketers today would agree that a name plays a huge part in a company’s or product’s success.