In 2017, digital shoppers are likely to encounter the latest retail strategy aimed at increasing consumer engagement: the chatbot.
No, chatbots are not a brand new technology, but up until this point, automated instant message bots have not been advanced enough to make a real difference. (more…)
Remember Google Glass? It was the next big thing that never quite happened. But Snapchat is betting that there’s still a market for this type of wearable technology, and they just might cash in come 2017.
As the holidays draw nearer, it’s time to start looking for the perfect gifts for the loved ones in your life. And if you think fighting through hordes of Black Friday shoppers to find the best deal sounds like the stuff of nightmares, you’re not alone.
As industry trends toward content marketing continue to advance and as native, shareable platforms multiply, social media ad spend climbs to keep up. In fact, Zenith Optimedia forecasts that global ad spend on social media will comprise 20% of digital marketing dollars by 2019, achieving $50 billion in total.[1]
Whether it’s backyard patios, front porches or outdoor kitchens, American homeowners are finding more and more reasons to spend time outside. In this environment, Chicago Brick Oven stands out as the premier wood-fired oven manufacturer. (more…)
Today, more than ever, consumers are putting their trust in one another for product advice. In fact, 92% of consumers believe recommendations from friends and family over all forms of advertising.1 Your customers may be acting as reporters. But you are their publisher. (more…)
Ever wonder how a new car gets to a dealership with 0 miles on the odometer? We learned the answer to that question and much more while working on the newly launched ITS Technologies & Logistics website. (more…)