Posts by Norton

VIDEO WORKS FOR YOUR CONSUMERS, NORTON MAKES VIDEO THAT WORKS FOR YOU

March 11th, 2020 Posted by Social No Comment yet

The statistics are impressive on how consumers interact with promotional messaging, especially videos. Studies have shown that 55% of internet users watch social media videos daily, and videos tend to get three times more interaction and clicks than static text posts. Our brains crave video content because we can process it 60,000 times faster than static posts.

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SMALL AGENCY THOUGHTS ON THIS YEAR’S BIG GAME SPOTS

February 4th, 2020 Posted by Social No Comment yet

Well the big game has come and gone. The spectacle. The pageantry. And of course, the excess.

Oh yeah… and the heartburn. Ouch.

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THE NEW NORTON: WE EVOLVE AROUND YOU

January 31st, 2020 Posted by Social No Comment yet

What does that mean to us? A lot more than a simple turn of phrase.

For starters, it’s our new agency identity. It’s our mission, mantra and M.O. all rolled into one.

It means we’re continuously evolving our approach and our capabilities. Expanding our offering and refining our skill sets every chance we get.

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WHAT’S YOUR NAME AGAIN?

December 12th, 2019 Posted by Social No Comment yet

Naming a new company or product is arguably one of the most important parts of branding, yet it’s sometimes overlooked or rushed—resulting in company names like Sam & Ella’s Chicken Palace. Yum!

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HOW MARKETING CAN HELP SHAPE THE FUTURE OF VISION

November 4th, 2019 Posted by Social No Comment yet

The average child spends six hours or more in front of a digital screen every day—and myopia rates are on the rise.

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MOA VIDEOS: A MUST-HAVE IN YOUR NEXT HEALTHCARE MARKETING CAMPAIGN

October 22nd, 2019 Posted by Social No Comment yet

If a photo is worth 1000 words, how much is a video worth? In a world where customers are 85% more likely to make a purchase after watching video content, a lot.

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THE WORLD OF LOGO DESIGN

September 25th, 2019 Posted by Social No Comment yet

As someone who grew up in a small farming town, my first time traveling abroad was a bit overwhelming. I remember standing in the street, stunned by the different languages, unrecognizable landmarks and illegible (to me) restaurant, bar and store names. Until I saw something very familiar amidst all the unfamiliarity—a Starbucks logo.

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RETHINKING PLASTIC—TURNING A WASTE PRODUCT INTO PREMIUM LUMBER

August 28th, 2019 Posted by Social No Comment yet

Some estimates say nearly nine million tons of plastic waste flow into the ocean every year. Could the answer to this pollution problem be found on the nearest dock?

Today, innovative manufacturers are converting plastic waste materials into beautiful and durable marine dock boards. Beyond docks and piers, you’ll find plastic lumber being used to create other wetland and waterfront structures, outdoor furniture and more.

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STRAIGHT TO VIDEO: THE NEW KING OF CONTENT

August 1st, 2019 Posted by Social No Comment yet

According to recent studies, consumers are 64-85% more likely to purchase a product or service that has video representation.

Consumers expect video content at every turn.

But for brands, it can go one of two ways: On the one hand, video is the fastest way to pull people in. On the other, poor production quality can drive them away even faster.

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THE HUMBOLDT PARK ALLIGATOR: A SCALY STUDY IN VIRALITY

July 16th, 2019 Posted by Social No Comment yet

Chicagoans already know the story. For non-locals, here’s a quick recap:

For the past week, there was an alligator living in the Humboldt Park Lagoon. No, alligators are not endemic to this part of the country. It’s unclear how the 4-5 foot-long gator got there. And it evaded capture for seven days until finally being caught Tuesday morning. Turns out it’s pretty hard to wrangle a prehistoric reptile that can stay underwater for 30 minutes and can eat your hand like a slice of deep dish.

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