Posts by Norton

OVERCOME FEAR BY LEVERAGING “SUCCESS NOSTALGIA”

January 5th, 2021 Posted by Social No Comment yet

Behavioral economics proves that we are more afraid of losses than we are excited by gains. This “loss aversion” heuristic means we are less open to new opportunities when afraid. Many of your customers are probably afraid in this environment. They may be facing staff layoffs or the possibility of their business closing. Before a customer will be open to a new opportunity, their emotions need to be grounded in something other than fear.

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LEVERAGING THE “SELF-WORK FROM HOME” MOVEMENT

December 22nd, 2020 Posted by Social No Comment yet

All brands want educated customers – but traditional methods of reaching them may not be effective during lockdown. A fascinating trend emerged during COVID lockdowns that we call “self-work from home.” People are growing, improving, and expressing themselves within their own homes. We’ve seen explosions in DIY hobbies such as gardening, cooking, and online language learning.

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NAVIGATING THE NEW NORM

December 17th, 2020 Posted by Social No Comment yet

How do we celebrate our “new normal,” when there’s so much desire for our old life back? This time of year is especially nostalgic for everyone. Sometimes what makes celebrations special (and marketing break through) isn’t capturing traditional cheer, but a breath of fresh air.

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IN THESE UNPRECEDENTED TIMES.

December 15th, 2020 Posted by Social No Comment yet

2020 has been hard on all of us.

It’s also been hard on a few key phrases that we’ve all heard over and over and over again, enough that we never want to hear, see or read them again. That’s them above. Phrases that we’ve all used before 2020, words that once carried different baggage, now have regrettable 2020 tattoos where everyone can see them.

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LADDER DOWN

December 8th, 2020 Posted by Social No Comment yet

What is actually important to your customers, especially during lockdown?

As marketers, we strive to “ladder up” to the right functional and emotional benefits for customers. But as we saw earlier this year, customer priorities can change overnight. The early days of lockdown saw runs on toilet paper, cleaning products, and, of course, alcohol. Essentially, “benefits” consumers needed became lower on Maslow’s Hierarchy of needs. Consumption shifted from the aspirational to the essentials.

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SMALL AGENCY. BIG DIFFERENCE.

August 25th, 2020 Posted by Social No Comment yet

Shawn Farrell
Vice President, Group Creative Director


For most of my career, I worked at larger agencies. I’m talking 500-plus people. Many floors. Different departments. A mail room, even.

But twice in my life, I’ve worked at smaller agencies. The first time was when I was about 4 years into my career – still fairly junior and new to the industry. The other time? Now.

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AIM HIGH: NAVIGATING THE CLOUDED WORLD OF CANNABIS ADVERTISING

May 20th, 2020 Posted by Social No Comment yet

Selling marijuana has come a long way from street corner handoffs.

Today, everything is laid out on the table. Business is booming, and there’s little to hide from anymore. Unless, of course, you’re talking about cannabis advertising, a place where there’s still plenty to be coy about.

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VIDEO WORKS FOR YOUR CONSUMERS, NORTON MAKES VIDEO THAT WORKS FOR YOU

March 11th, 2020 Posted by Social No Comment yet

The statistics are impressive on how consumers interact with promotional messaging, especially videos. Studies have shown that 55% of internet users watch social media videos daily, and videos tend to get three times more interaction and clicks than static text posts. Our brains crave video content because we can process it 60,000 times faster than static posts.

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SMALL AGENCY THOUGHTS ON THIS YEAR’S BIG GAME SPOTS

February 4th, 2020 Posted by Social No Comment yet

Well the big game has come and gone. The spectacle. The pageantry. And of course, the excess.

Oh yeah… and the heartburn. Ouch.

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THE NEW NORTON: WE EVOLVE AROUND YOU

January 31st, 2020 Posted by Social No Comment yet

What does that mean to us? A lot more than a simple turn of phrase.

For starters, it’s our new agency identity. It’s our mission, mantra and M.O. all rolled into one.

It means we’re continuously evolving our approach and our capabilities. Expanding our offering and refining our skill sets every chance we get.

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