November 4th, 2019 Posted by Social

The average child spends six hours or more in front of a digital screen every day—and myopia rates are on the rise.

If you’re not familiar with the term “myopia,” consider yourself lucky. Myopia is another name for nearsightedness—an incredibly common eye condition that causes blurry distance vision.

With children (and adults) spending more time in front of screens, our computers, tablets and smartphones have become part of a growing health concern. Cases of myopia are climbing at an alarming rate around the world—nearly doubling since the 1970s.

While being nearsighted may seem harmless, myopia is now understood to be one of the most significant causes of blindness worldwide. It exponentially increases the risk of glaucoma, cataracts and retinal detachment later in life.

The right products—and marketing—can solve the myopia epidemic.

It’s not easy to shake people out of their complacency with regard to nearsightedness—but at the Norton Agency, we’re doing our part. Partnering with our client Euclid, we’re starting to make inroads managing myopia.

Historically, eye care professionals have addressed the symptoms of myopia with glasses or contact lenses. Now, through our clients’ advertising and advocacy efforts, eye care professionals and parents are starting to understand the power they wield against myopia. It’s possible to help children fight back with tools like Euclid Emerald Orthokeratology, an advanced treatment that helps reshape a child’s vision while they sleep.

Myopia management is becoming a critical part of clinical eye care practices, and it’s an important part of our work at the Norton Agency. Continuing our efforts to educate parents and eye care professionals about myopia is essential to the future of our children’s vision.

Look for more information about myopia management in our ever-growing portfolio of vision care work.